As an author, what have I learned from my 33 years as a newspaper publisher? I developed this list of tips for the Tulsa Night Writers conference on Saturday, Nov. 3.<\/p>\n
Presented by Faith Wylie, retired newspaper publisher <\/i><\/span><\/span>and member of the Oklahoma Journalism Hall of Fame, Tulsa Night Writers, OWFI, Mystery Writers of America and Author’s Guild.<\/i><\/span><\/span><\/p>\n Remember the <\/span>BIG THREE<\/b><\/span>. To get to the top of the front page, you need a snappy headline, a good lead paragraph and a great image.<\/span><\/p>\n 1. Headline <\/b><\/span>= your book title.<\/span><\/p>\n 2. Great image<\/b><\/span> = your book cover<\/span><\/p>\n TNW Web 1-3<\/a><\/b><\/span><\/p>\n 3. Strong lead paragraph<\/b><\/span> = your blurb and your book\u2019s first paragraph<\/span><\/p>\n 4. If it bleeds, it leads<\/b><\/span> = readers respond to people in danger and crisis<\/span><\/p>\n 5. Use subheads<\/b><\/span> to help readers through a long story = focus on good chapter breaks<\/span><\/p>\n 6. End your story with a good kicker<\/b><\/span> = Leave people satisfied on the final page.<\/span><\/p>\n